Research · Topical Authority
Topical Authority & Content Strategy | Research by Niall Gallacher
Topical authority is the depth a website demonstrates on a subject through connected, well-planned content. Niall Gallacher researches how planning what to cover, and how pages relate to each other, helps a body of content demonstrate expertise over time.
What Niall is exploring
- Topical maps and content gap analysis
- Search intent and matching content to it
- Internal linking as a structure, not an afterthought
- Content refreshes and pruning
- Measuring the effect of content on visibility
Latest on Topical Authority
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