niallgallacher.uk

Projects · Case studies

Projects & Case Studies | SEO work by Niall Gallacher

I’m Niall Gallacher, and this page documents my SEO projects and experiments in full, covering the original problem, what I implemented, how I measured the results and what happened, including the approaches that didn’t work.

How each case study is written

  1. Context: the situation and the problem
  2. Hypothesis: what I expected to happen and why
  3. What I implemented: exactly what changed, and when
  4. How I measured it: the tools, dates and baseline
  5. Results: what the evidence showed
  6. What I’d do differently: the lessons, including what didn’t work

Case studies

Work in progress in the Journal

The first case study, building this website from zero, is being written up now. Follow the Journal for work in progress.