Research · AI Search & GEO
AI Search & GEO | Research by Niall Gallacher
AI search systems such as ChatGPT, Perplexity and Google AI Mode answer questions by retrieving and citing sources. Generative engine optimisation (GEO) is the practice of making content easy for those systems to find, understand and cite. Niall Gallacher documents what he learns about GEO in practice.
What Niall is exploring
- How AI answer engines retrieve, summarise and cite content
- Content structure that is easy to extract and quote
- Tracking visibility and citations in AI search
- Crawler access for AI user agents
- Where GEO overlaps with, and differs from, classic SEO
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