SEO · Pembrokeshire, Wales
Niall Gallacher | SEO Professional in Pembrokeshire, Wales
SEO professional from Pembrokeshire, Wales.
Niall Gallacher is an SEO professional from Pembrokeshire, Wales. He works across technical SEO, entity SEO, SEO strategy and AI search visibility, and is continually improving his skill set through Rainmakers SEO, real-world projects, independent research and practical experiments. This website documents that work: the research, the implementations and the measured results.
What Niall is working on now
Building this website
Ongoing
Every decision documented, from the first search for his own name to launch day.
Establishing his own entity
Ongoing
An entity SEO project on Niall himself: one consistent identity across this site, its structured data and his profiles, tracking how search engines and AI assistants come to recognise and describe him.
AI visibility in Pembrokeshire
Planned
How local businesses show up when people ask ChatGPT, Perplexity and Google’s AI Mode for recommendations.
Technical SEO
Learning
Crawling, indexing and structured data, learned by applying them to this site.
Featured project
Case study · Ongoing
Building niallgallacher.uk from zero
How Niall is building a personal site that search engines and AI assistants can understand: the research, the decisions, the mistakes and what changes after launch.
Starting point · 4 Nov 2026
Initial searches for Niall Gallacher returned nothing about him.
- 1 · Situation and researchDone
- 2 · Strategy and buildIn progress
- 3 · Evidence and resultsAfter launch
- 4 · Lessons learnedAfter launch
Areas of focus
Technical SEO
How search engines crawl, render and index pages, tested first on this site so the results can be shown.
Entity SEO
How search engines work out who a person or business is, and how consistent information helps them get it right.
AI search
Which sources AI assistants trust and cite, measured with repeatable tests rather than guesswork.