SEO research · Pembrokeshire, Wales

SEO Research | Research by Niall Gallacher

Niall Gallacher carries out independent SEO research into how search engines and AI systems discover, interpret, rank and recommend information. The research is organised into five areas, each collecting its own articles and experiments.

Research areas

Technical SEO

Crawling, indexing, site architecture and performance.

Entity SEO

Entities, knowledge graphs and structured data.

AI Search & GEO

Visibility in AI-generated answers and how sources get cited.

Topical Authority

Content strategy and building genuine depth around a subject.

Local SEO

Local search in Pembrokeshire and Wales.

For the full archive of articles, see the SEO journal. For how this research fits into Niall’s wider work, see the main profile page.